Eco Friendly Kitchens Perfect for Earth Day 2024

Published on 25 Apr 2023

Remember during Lockdown One when business halted, bottlenose dolphins entered Venice canals and we saw the world recovering from harmful pollution? It’s a shame that some companies didn’t learn from that moment, ready for Earth Day 2024.

Alas, we can’t control everyone. At Masterclass, however, we’re committed to doing our bit to co-exist with nature.

Hitting 2030 Agenda targets won’t be easy. Yet, here at Masterclass, we’re so committed to cleaning up the industry with eco-friendly kitchens that we’re sharing how we’ve optimised to be a green business. That way, you can compare our practices with competitors and make informed decisions when choosing a kitchen provider.

FSC Certified Materials

What’s the first step we’ve taken to create sustainable kitchen supplies? To answer that question, we stripped back our manufacturing process to first principles:

• The brief
• Base materials

Fortunately, our brief has considered the planet a primary focus for years. We know, you see, that a green-focused team is vital for making real change.

As for the base materials, we source a huge portion of our board from FSC® and PEFC accredited forests. Waste wood materials make up 100% of our board.

Starting here, we’ve minimised pollution and energy usage without impacting our high-quality standards. It isn’t easy but it is necessary for any kitchen company that considers nature a priority.

Environmentally Friendly Processes

Once considered a pipedream, sustainable construction is at the heart of our operation. After all, using eco-friendly materials isn’t enough. Real change also requires a cleaner manufacturing process.

In the last few years, we’ve improved our recycling practices, as well as how we select the partners in our network. As a result, our manufacturing facility has achieved a zero-to-landfill goal. Plus, we use green energy to power our manufacturing facility and offices.

Energy Efficient Accessories

Many companies promote their energy-efficient manufacturing plants but create products that are far from good for the world after they leave the building. That’s not us.

Personally, we only want to promote sustainable kitchen supplies just as good as our cabinets. Thus, in terms of lighting, we only fit LED bulbs in our ranges. Together, they enable you to save energy at home, which is great for the planet and your bank account.

Sustainable Marketing Examples

In many ways, our sustainability effort transcends manufacturing. The marketing department is just as green. Indeed, minimising our print needs where possible, we now prioritise digital marketing.

If you want a print brochure, however, that’s no problem. Sourcing their paper from FSC® certified forests and using vegetable-oil-based inks, our printing partner ensures our brochures are ethically produced for those who want them and suitable for recycling.

Thanks to such measures, according to the World Land Trust (WLT), we balanced the equivalent of 17,891 kg of CO₂ in our first run of the year, enabling the WLT to protect 3,417 m² of threatened forest.

If you want more advice on the quality and ethics of our products, or help picking out a range that suits your home, find your nearest showroom and book a consultation slot. Or, if you just want more inspiration right now, become a Masterclass Insider for free. As Masterclass Insider, you’ll get exclusive design tips in your inbox, plus lifestyle guides designed to help you make the most of your kitchen.

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